- Price shop. Use a wine search tool like wine-searcher to find availability and the best price in your area. There are others but I happen to like the wine-searcher search engine .
- Ask questions. This may seem obvious but a wine shop owner or a sommelier (wine steward) in a restaurant should be there to help you. Tell them what you like, what you don’t, and see what they recommend. Advice is free.
- Always ask to see a wine list at a restaurant. They are great sources of information for becoming familiar with wine regions, wine types and sometimes include descriptions.
- Become a regular. Stores will often offer a preferred customer discount.
- Shop at stores that discount by the case. If you don’t need a whole case work with friends on a “group buy” and split the discount. (Be careful- very large discounts could indicate that you are being overcharged per bottle.)
- Find well known stores on the internet that offer free shipping and/or don’t charge tax.
- Try before you buy (if possible), especially expensive wines. Know what you like and participate in free tastings to reduce disappointment.
- Try different wines by the glass at restaurants, and wine bars, before committing to purchase an entire bottle. (hint: kindly ask how long it has been open) They will know you are serious and may suggest something else.
Check out the buying resources!