Many magazines, retailers and websites offer “15/50/150 under $15”, “our best values of the year (under $15)” etc.
Why not under $10? Here is why:
Cost of bottle- $1
Cost of label-25¢
Cost of cork-25¢
Cost of cardboard case that wines are shipped in- 25¢
Cost of capsule (foil at top of bottle, if used)-5¢
Roughly $1.8o, without any wine in the bottle!
If you add in cost of transport and taxes, labor costs, markup and margin for the 3 tier system- an empty bottle of wine costs approximately $7.99.
$8- without grapes, machinery, storage, land, barrels, tanks…
So, if you can find a great wine for under $10- you have truly found a bargain.
The bargain list gets much larger (and more interesting) when you increase the budget to $15 so here are some of those recent lists…