Many magazines, retailers and websites offer “15/50/150 under $15″, “our best values of the year (under $15)” etc.
Why not under $10? Here is why:
Cost of bottle- $1
Cost of label-25¢
Cost of cork-25¢
Cost of cardboard case that wines are shipped in- 25¢
Cost of capsule (foil at top of bottle, if used)-5¢
Roughly $1.8o, without any wine in the bottle!
If you add in cost of transport and taxes, labor costs, markup and margin for the 3 tier system- an empty bottle of wine costs approximately $7.99.
$8- without grapes, machinery, storage, land, barrels, tanks…
So, if you can find a great wine for under $10- you have truly found a bargain.
The bargain list gets much larger (and more interesting) when you increase the budget to $15 so here are some of those recent lists…
Attended an excellent wine seminar “There’s No Place like Rhône,” hosted by Vine & Co. This attractive wine store is filled with unique wines, and a knowledgeable, attentive staff, who are clearly passionate about wine!
Thoughtfully presented by Ian Scudder of Serge Doré Selections, this was a thorough introduction to the wines of the Rhône Valley in just seven wines.
First a note about Serge Doré wines…
I purchase a number of wines, many are pleasant but unremarkable, and some are, well, lets just describe them as authentic. When I drink a wine that makes me think…I want to know more about it. Often turning the bottle to the back label turns up this familiar illustration. All of Serge Doré wines show a true sense of place and are definitely authentic.
I urge you to turn bottles around to the “second label” and get familiar with excellent importers who select wines that you enjoy. Smart wine consumers know that this is an alternative to wine critic selections and reviews.
On to the Wines… [read more…]